Corporate Culture. 2018
In the eighties, Coca-Cola switched from sugar to high-fructose corn syrup to sweeten their Classic Coke. While the concept of super-sizing caught on, American population (followed by the rest of the world) increasingly suffered from obesity. Still Coca Cola kept on pushing its products via schools, product placements and an enormous advertising budget until these days the world is saturated.
Agua con Gaz. 2015
“Agua Con Gaz is a monument to the evolution…of ethical ideas, of what is right and what is wrong. If religion imposes the idea that those values are unchanging, art tells us they are positive, they evolve and they change. Globalisation has taught us they are not only time-specific but also place-specific…” Bartolomeu Marí, 2016
During a trip through Southern Europe Various Artists were confronted with scenes of completely changed landscapes caused by the construction of hydroelectric dams. Such large projects subsidised by the E.U. are a way to generate energy and to ensure water supply for industrial agriculture at the expense of the original flora, fauna and culture of an ancient landscape. Drowning Bonsai recreates the image of drowned olive groves and confronts us with the extreme impact culture can have on nature.
Le Château. 2012
“Hunger is human made.” (*)
“Since the emergence of industrial agriculture and the industrialization of our food, obesity and food-related diseases have become widespread. While millions of people are dying of hunger, it happens more and more that vast resources are mobilized, in countries where people do not have enough to eat, for crops earmarked for export”. (VA)
A castle made out of biscuits was built in the Luisa Strina gallery using processed foods saturated with refined sugars and E-number food additives purchased in shops selling cheap food like “Doces Imperial”, “Largo dos Doces”, etc. These foods will have a long-term impact on the health of those who eat it either by necessity or by choice. These processed foods yield the highest profit margins and are the object of particularly aggressive advertising campaigns targeted at the public.
Note: The text above was written by the Artist. No modification was made by C.O.C.A.
Various Artists is a Brussels based art collective with 24 members. Their origins go back to 1993 when visual artist Trudo Engels (*1962) started to spread his (fragmented) artistic practice over several semi-fictional characters. Over a period of almost 15 years he developed an international collective, known today as Various Artists or VA. The collective is a Gesamtkunstwerk where all research topics and artistic practices of its 24 members come together in collaborative installations or projects. Selected exhibitions and performances: Le Chateau, Galeria Luisa Strina, Sao Paulo (2012); Q and A Galleria Continua, San Gimignano (2015); Saudade de Europa, Pixelache Festival, Helsinki (2016); Ãgua com Gas, JOEY RAMONE, Rotterdam (2017); Don't Worry About Us, Nevan Contempo, Prague (2018).