
IRL 2025
IRL is my first project outside digital illustration. I brought my vector-based characters into the physical world using hand-cut, hand-painted wood.
These pieces blend geometric shapes with a handmade feel, capturing everyday emotions like being late or waking up in a bad mood, small moments swallowed by routine.
Showreel of my work 2024
Note: The text above was written by the Artist. No modification was made by COCA.
Lucas Sales
Brazil
Lucas Sales is an illustrator and graphic designer based in São Paulo. His work focuses on creating quirky characters and using bright, vibrant colors to build playful and engaging visual narratives.
Over the years, Lucas has collaborated with a range of leading brands, including Spotify, Netflix, Google, Uber, Beats, Tinder, Nubank, Yakult, Intercept, Meta, Magalu, CloseUP, Fiat, and Globoplay.
His professional journey includes experiences as an art assistant at Hooster (2014), design intern at Whirlpool (2015), visual designer at Mostarda Studio (2017), visual designer at Lovers (2019), and senior visual designer at Nubank (2021–2023). Since 2019, Lucas has also been working independently as a freelance designer and illustrator.
Lucas’s work has been recognized with a Bronze award at the 2024 LAD Awards and the LAD Young Talents 2024 distinction. In the same year, he participated in the 14th Brazilian Biennial and was featured in the Illustrator Spotlight by Wix Playground.
